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7 Tips to Boost Sales in AugustWhy waste the month of August cleaning your office? Make the most of your Summer by seizing new business opportunities while your competition plays miniature golf! Most business owners and salespeople assume making calls in August is pointless because decision makers are on vacation. While it's true that most people do vacation in August, I don't know anyone who goes away for 4 weeks straight! What does this mean for you? It means people are at their desks, often in good moods and are more likely to pick up their phones to speak with you. Seize this valuable opportunity and boost your business by following these 7 Key Strategies in August. 1. Add 20 new "A" level prospects to your list and call them. An "A" level prospect is the person you most want to do business with. He/she buys the ri... Read more |
Times Are Tight-Don't Stop MarketingWhen the economy is depressed and your business is running slower than usual, many companies immediately reduce or completely stop their marketing and/or advertising. While saving money is obviously important, companies fail to realize that these actions, which quickly provide short term relief, will cause long term damage as they fall behind competitors who maintain a marketing presence. Decades of empirical data prove that companies who continue marketing themselves during lean times gain a competitive advantage while those that pull back not only lose market share, but also the previous investment in building their brands and acquiring customers. This is even more detrimental in today's online world where both media fragmentation and social networking communities require a consistent ... Read more |
Launching Your Own Company In this day and age of market volatility none of us really know how long we will hang onto our jobs and our current careers. So, many are thinking of starting their own businesses. For those in this situation here are some key tips: Be totally realistic. Do you have the courage and support system you will need to step off the ledge, leave your current employment behind and start your entrepreneurial career? It's a huge step! The support system you need includes your family's full endorsement and enough cash in the piggy bank to get you through and beyond the start-up stage. Remember, things always take longer and cost more than you think. Try to hang onto your current job and income stream and benefits as long as possible while you use non working, free time nights and weekends ... Read more |
Planning, the Key to Success Joe Caso Every business needs a plan. Some create a plan to use in their quest for financing. Banks require detailed financial information and lengthy narratives. The business plans that I require of all my business coaching/advisory clients to prepare are meant for internal guidance. I review them with each entity quarterly and we make whatever adjustments are necessary. They become our game plan for the year, as opposed to a once yearly report card, that is often relegated to the bottom of a desk drawer and seldom reviewed after preparation. Most of the plans I help create are 4-6 pages in length. My oldest client's plan is 14 pages because they have become addicted to the details included and review and adjust their plan each quarter. They have become convinced that without that... Read more |
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